The Excitement of the City Flows Through my Veins


Upside-Down Ads Reveal The Subtlety Of Depression

Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.

However, when the ad is inverted, a sadder, more depressing message is revealed.

The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.

It also reinforces the message that it is easy to miss the warning signs of depression.



when does hibernation start because I am 100% participating in that


isn’t your first birthday technically your second

“The old believe everything; the middle aged suspect everything: the young know everything.” - Oscar Wilde
(via the-random-quotes)

Case. *O*


Case. *O*